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1946 was a great year for the innovators — Jimmy Buffet, Dolly Parton, Freddy Mercury, and Shurfine were all born. From Jolene eating Cheeseburgers in Paradise while head bobbing to Bohemian Rhapsody, one thing has not changed through the years – the classics still remain great! That is how it is with Shurfine, a brand trusted by consumers since the day it was born.

Shurfine’s history of providing quality items at an incredible value began when a small group of passionate independent retailer-owned grocery wholesalers banded together to compete with corporate-owned chain stores. Today, that commitment to affordable quality that is as good as or better than national brands is still a guiding principle. We started with matchsticks and mason jar lids and have grown to over 2,000 trusted items that can be found in independent owned grocery stores throughout the Midwest and Southeast.

Over the years, we have learned that Shurfine is more than just a brand to be competitive, it is your brand! So the folks that make the Shurfine brand have taken that commitment very seriously and for the last 70 years we have been listening to you, our customers, to make the Shurfine products brand even better. In fact, Shurfine was one of the first independent brands in the country to build a quality control lab and test kitchen to develop new products and to make certain that they met the stringent ingredient, manufacturing, and packaging guidelines demanded by you our customers. Today, that guarantee continues – nothing gets out of our kitchen and into your home until it’s approved.

Like the classics, it is music to our ears when our customers share their favorite memories of sitting on the porch with family and friends drinking a Shurfine soda or baking holiday goodies with mom or grandma using Shurfine products. These stories of how our family of products has helped shaped your family’s memories pushes us to stay as dedicated as our founders were – so that you can be free to make new memories with those you love. We take pride in our heritage and ability to provide you the freedom to break away from high prices – without sacrificing the quality, customs and traditions you expect.

Since the start, your passion has helped make Shurfine one of the strongest brands in America. We know you as shoppers have thousands of product choices you can make, but we are confident that Shurfine is more than a quality brand at a great price; it is your brand and it can be found your trusted local independent grocery store. We’re so sure that you’ll love Shurfine that every product we make continues to carry our 100% satisfaction guarantee.

You are so much more than customers to us – you are a part of our Shurfine brand family.

Thank you for your continued loyalty.